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case studies

Dalmore_Assembly.jpg

Dalmore

genre defining ultra-luxury whisky display

 

“fortune favours the brave.”

 

A major player in the international malt whisky scene, Dalmore was established 1839 by Alexander Matheson.

With its iconic stag branding, Dalmore brings with it a wealth of history and style. Today it is owned by Whyte & MacKay Ltd with its premium Scottish malts still distilled in Alness in the north of Scotland.

ultra-luxury packaging

Dalmore is one of midton’s long-established clients, with first contact being made in 2008. The company was at the beginning of a major rebrand and wanted their vast collection of aged malt whisky to be shared with the world. A natural partnership was formed between midton and Dalmore, which has become a long and productive endeavour. The first brief from Dalmore was to create an acrylic display box for the high-end whisky collector’s market in order to showcase their wide range of malt whisky.

product development partnership

As the relationship between midton and Dalmore has developed over the years - so have the whisky box designs and our involvement in designing them.

Quality is a key feature of the Dalmore boxes with a high finish being one of the top requirements. This, combined with the volume of boxes produced per order, makes Dalmore a unique challenge.

As midton’s  partnership with Dalmore has developed, more scope for involvement in the design process has emerged, leading to a better working relationship which in turn help us produce the highest quality product for our client.

ongoing relationship

The future with Dalmore is a bright one with expansion into gifting and the development of brand tools. Together midton and Dalmore have been on a long, and at times, challenging journey, but ultimately is has created an opportunity for midton to step up and expand its knowledge and skill set.

Project Team

Lewis Anderson

Lewis Anderson

Operations Director

Lewis Anderson

Lewis Anderson

Operations Director

Graham Ramsay

Graham Ramsay

Design Director

Graham Ramsay

Graham Ramsay

Design Director

Neil MacDonald

Neil MacDonald

Commercial Director

Neil MacDonald

Neil MacDonald

Commercial Director

Jenny Blackwell

Jenny Blackwell

Account Supervisor

Jenny Blackwell

Jenny Blackwell

Account Supervisor

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