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9 15c. Creative Head

case study | creative head Most Wanted - Hairdressing Awards

Creative Head Case Study

“Ambitious. Gifted. And ready to rule.”

At Midton we pride ourselves on our success at generating repeat business. A returning customer is strong evidence that our values, our service and our product meet and hopefully exceed expectations. One such customer is Creative Head…

Creative Head, based in London, is a leading magazine for hairdressing professionals in the United Kingdom & Ireland. The company boasts a large online following, with 70,000 followers on Instagram alone, producing a high calibre of industry work. In addition to the online and print magazine, Creative Head holds a prestigious awards ceremony each year, featuring its Most Wanted and It List Awards – essentially the Oscars of hairdressing talent.  

Working and collaborating with Creative Head since 2003, our job is to produce unique, custom awards. Our established relationship with the company was a match made through our ability to think outside of the box, fitting Creative Head’s company ethos. Each year we provide around twenty awards for the night.

For industry awards ceremonies at this prestigious level, branding is key. Embracing Creative Head’s exciting and vibrant identity, we are able to produce a classic, graphics based award for It-List. The It-list award is a simple black and clear piece, with encapsulated event graphics and personalisation. Through substantial casting, this high quality piece showcases acrylic’s unique ability to sit back and let the brand take centre stage. 

Over the years of working with Creative Head, we have followed the company’s strong leading, aiding redesigns of the It-List awards. Through this mutual trust, the awards keep each year exciting and fresh for Creative Head, recipients of the awards, and also ourselves. Having worked on the It-list awards for their early days, Creative Head have allowed us to grow and learn alongside them. 

In 2015, Creative Head engaged Midton to design and develop a new award for their Most Wanted prize. Once again, we were provided with a strong visual identity for the award with bold colours and prominent initials. Through collaboration with the client, Midton produced a number of concepts, iterations and prototypes, resulting in another classic award. 

The Most Wanted Award is a custom cast acrylic piece, closely aligned with the prize and brand identity. To create this award, Midton was able to cast acrylic to material matching the specific Pantone. Through this, we were able to ensure the vibrancy of the brand colours were not sacrificed and remains to an impeccable standard. This foundation is then topped with a layered initial, creating a 3d representation of the awards graphics. The result: a stunning, vibrant award, worth of the client and recipients.

In 2019, the awards took place in London’s Printworks, with over 700 attending. With the awards collaboration with GHD, and the press surrounding the event, the project allows us to not only aid in a celebration of the amazing talent within the industry, but also showcase our ability to create beautiful awards to new audiences.

In Creative Head’s words, a long-standing relationship with us here at Midton has been enjoyed by the company, and the feeling here is reciprocal. The company continues to be thrilled with the products we create for them, and trust us to deliver quality on every project. Not only does Creative Head feel valued as a customer, but they also believe that we truly value our products which are caringly, carefully packaged, and always delivered on time – particularly important with a deadline such as an awards night!

Our partnership with Creative Head is always fun for us here at Midton. The company's eager attitude to adapt and strive for great awards allows us to explore colour and design in new and innovative ways. Over the years we have collaborated on the production and design of these awards to create something truly special. We are proud of the work we create with Creative Head and hope it continues for many years to come.

Thank you, to Creative Head, for allowing us to put our own creative head on!

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