Design at Midton
Enhance customer experiences, create visual impact
In the twenty years since Midton first established an artwork department our creative team have focused on our clients, their needs and their creative intent.
We believe that through every object we create an experience and we control the outcome of that experience through good design and good communication.
Our goal is to understand your brief and help you leverage the processes and skills available at midton to deliver a higher value, production ready design. In our collaborations we only take as big a role as is necessary.
Sometimes that requires fine tuning technical details, prior to production and on other occasions we begin with a budget, a volume and a theme and our role is foundational in development of a concept.
We are delighted to have a creative team with a great breadth of skills and talent.
Well experienced in discovering the subtle nuances of brands, exploring the vision of artists and focusing on high tolerance of engineering projects. Our creative teams input, and output, has helped Midton, and those we collaborate with, represent the leading edge of bespoke manufacture.
Custom design and bespoke products are what we do best. Team up with our creatives and explore:
- Graphic styles & Illustration.
- Unique shapes & forms.
- Material options & Colour effects.
- Interactivity & gamification
It is our mission to lead the field and help you lead yours. We drive the generation of ideas, help you focus your concepts and deliver presentations for you to discuss with your colleagues and clients.
Explore how we have helped clients craft their designs into reality.
I know what i'm doing
We develop each concept to ensure maximum impact for your brand.
Once the design brief has been confirmed, we collaborate traditional methods with modern technology. We collect our reference images and create mood boards around the design brief.
We make sure no small detail is forgotten about and believe that every detail is subject to development and refinement.
Using CAD software, we transform our sketches into refined ideas through 3D renders.
If we have a question, we answer it through sketches and quick tests and implement our learning in new methods and products which excel.
In time periods a fraction of other industries, without sacrificing our belief in detail and experience.
We don’t like staying still, and we don’t plan on changing any time soon
New methods and techniques is an element that Midton thoroughly enjoys exploring. We’ve progressed from traditional sculpture techniques to digital modelling. Through the addition of 3D print technologies and 4th and 5th axis machining, we are now able to realise complex 3D forms.
3D modelling allows you to see a true likeness of your idea start to come to life through the advances of modern technology. Our skilled team can create a 3D object based on your chosen image files, by scanning objects or create an original design.
No matter what the project is, award or intricate lighting design, our team will be able to give you an insight into the final product.
Design for Manufacture
We work with you to develop your supplied designs, or create approved concepts, into designs fit for manufacture.
Keeping in with the approved budget, we explore cost and time effective solutions depending on size, quantity and complexity.
We draft technical drawings, type set them and then approve machine files before sending you a prototype to approve prior to manufacture.
We work with any feedback you have to ensure that you are 100% satisfied with the finished product.
We have invested in both the machinery and expertise to meet the challenge of any new engineering client who needs us to design and create bespoke objects and components for them.
We create presentation files that take you from the beginning of your project to the completed piece
Depending on your needs, we will customise the presentation to you.
Through photorealistic renders, exploded views and section analysis, you will have a backstage look into how we created your unique piece. We can even send you an interactive file to experience your project in an exciting format.
As each piece is custom made to each client, why would our presentations be any different? If you are interested in the more technical aspects and want to see how we produce your project, let us know. We will be able to provide you with videos and images of your project throughout the different stages of production.