Manchester United EMBEDDED Turf Memorabilia Case Study

Midton partnered with Manchester United to transform authentic sections of the iconic Old Trafford pitch into premium acrylic memorabilia. Designed for fans, sponsors, hospitality guests and collectors, the #thisisyourturf campaign turned stadium history into lasting keepsakes.

The Brief

Manchester United wanted to celebrate the replacement of the Old Trafford playing surface by giving supporters a genuine connection to the stadium. The goal was to create premium memorabilia products using real turf from the historic pitch.

The Solution

Midton designed and manufactured bespoke clear acrylic turf cubes containing genuine sections of Old Trafford grass. Multiple formats were produced including:

  • Large presentation turf blocks
  • Smaller collectible fan cubes
  • GPS location editions linked to famous moments on the pitch
  • VIP and sponsor gifting editions

Why It Worked

This project gave supporters ownership of a real piece of club history while creating new revenue and engagement opportunities. Benefits included:

  • Global fan engagement
  • Premium retail collectibles
  • VIP gifting for partners and sponsors
  • Competition prizes
  • Season ticket holder rewards

Manufacturing Process

At Midton’s Scottish acrylic foundry, turf sections were professionally preserved and embedded into optically clear cast acrylic using specialist pressure-casting techniques. Each piece was then precision finished and branded for presentation quality.

Results

The campaign successfully combined heritage, storytelling and premium product design, transforming retired stadium turf into lasting memorabilia with emotional value for supporters worldwide.

Midton pioneered embedded football turf memorabilia with Manchester United and continues to lead the sector today.

Create Your Own Club Memorabilia

Want to turn turf, nets, seats, shirts or match-used materials into premium fan collectibles? Midton helps clubs and brands create unforgettable memorabilia collections.

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Working with Midton has been a great experience. They brought their expertise to us and took sections of the Racecourse ground turf and transformed them into stunning memorabilia pieces for our fans around the world. Midton really brought my vision to life and have been a great partner for this.
Mike Walker
Head of Club Licensing and Retail, Wrexham AFC
GAY TIMES has worked with Midton twice now, and on both occasions they went above and beyond to make it an easy process for us. And, of course, on both occasions we were absolutely delighted by the awards they created for our flagship LGBTQ+ event. We can’t wait to work with them on our next idea!
Sophie Christophersen
Senior Producer, Gay Times
We have enjoyed a long-standing relationship with Midton, and are extremely and consistently thrilled with the products created for us. Not only do we trust in the team to deliver quality every time, we also very much appreciate the excellent service provided; we’re well looked after and feel valued as a client, but equally the same can be said for our orders – always carefully and caringly packaged, and delivered on time.
Joanna Andersen
Special Projects Director, Creative Head Magazine
Midton met our needs perfectly and were an easy company to deal with. We had an idea for a corporate memento which didn’t quite work however Midton made some suggested changes and turned this into a very successful product. They understood our requirements, suggested alternative ways to meet these requirements and were flexible in what they offered. We would certainly use their services again.
Stuart Alexander
Chief Operating Officer, Hampden & Co
Midton designed us a beautiful financial tombstone for us using a combination of different materials – wood, acrylic and metal. A very reliable and professional service with a quick turnaround time and reasonable pricing. Would definitely recommend them to any business looking for something genuinely unique that they can be proud to display in the office or send to clients.
Arun Kumar
Associate at OakNorth Bank
Midton bring our sculptural concepts into reality through their high quality acrylic casting and exceptional technicality in design. Their inspiring team bring passion into our projects with care and attention to the creation of each component for our decorative lighting installations.
Alison Smith
Founding Director at ROCK & SOAR, formerly Nulty Bespoke
From the outset, I found Midton to be really attentive, and I felt at ease with the company’s approach. I would definitely like to work with Midton again, and wouldn’t hesitate in recommending them for a bespoke service.
Brent Lees
BCL Lighting Design
I’m incredibly happy that your service has been nothing short of excellent. I’m confident that the society will keep on working with you for future festivals!
Chris Fernandez
Brand Consultant at Westminster Film
Midton exude a passion and professionalism for everything they do. Always open minded and creative in their approach to the challenges we present them with. Sharing many of our core values, the development and delivery of collaborative projects are normally as enjoyable they are successful.
Dave Hollingsbee
Managing Director, Stoane Lighting
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