Case Study
Super Bowl LXI Numerals

Client: NFL
Event: Super Bowl
Location: CA
Manufactured by: Midton, Scotland

Bespoke Acrylic Signage Designed and Manufactured in 10 Days

When the NFL’s Global Brand & Consumer Marketing team approached Midton with an urgent challenge, the brief was clear: create a one-off, premium-quality Super Bowl LXI numeral installation inspired by water and sculptural acrylic, and have it delivered from Scotland to California in hand within days.

The enquiry landed on 1st October 2025. By 14th October 2025, the finished piece was delivered to the NFL in LA via DHL. Design, CNC machining, finishing and manufacture were completed in just 10 days.

The project showcased Midton’s ability to turn a creative concept into a world-class physical product at exceptional speed.

The NFL inspiration deck explored translucent water-inspired acrylic numerals with sculptural depth and optical clarity. The brief called for a one-off Roman numeral installation with a depth of 3–4 inches and a highly polished premium finish.

The Brief

The original enquiry came directly from
the NFL branding and creative department:

We need it in-hand by October 14th.

The concept centred around creating bespoke Roman numerals inspired by water and light, using acrylic to create what the client described as “a solid interpretation of water.”

The project included:

Creative interpretation from supplied inspiration visuals
Rapid design development
In-house acrylic casting & CNC machining
Premium finishing and polishing
International express logistics from Scotland to New York

Bespoke Acrylic Installations Made Fast

Premium one-off acrylic signage, sculptural displays and experiential pieces designed and manufactured in-house in Scotland.

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From Inspiration Deck to Reality

The process began with the NFL’s confidential inspiration deck, featuring:

Material references
Water-inspired acrylic visuals
Roman numeral sizing specifications
Concept renders
Environmental placement inspiration imagery

Midton’s design team rapidly translated the creative direction into manufacturable production-ready artwork while preserving the visual impact of the original concept.

Manufactured In-House in Scotland

All design and manufacturing were completed at Midton’s Scottish production facility.

Using advanced CNC machining and specialist acrylic finishing techniques, the numerals were machined, polished and assembled to achieve a premium optical finish with sculptural depth and clarity.

The final result captured the appearance of flowing water within solid acrylic while maintaining the precision and durability required for a major international sporting brand.

Designed, Manufactured & Delivered to California On Time

With an immovable deadline, speed was critical.

Once complete, the finished numerals were securely packed and shipped internationally from Scotland to California using DHL express delivery, arriving with the NFL on schedule.

From first enquiry to final delivery:

Design & manufacturing completed: 10 days
Enquiry received: 1st October 2025
Delivered to California: 14th October 2025
Total turnaround: 13 days

A Bespoke One-Off Product at Global Brand Level

This project highlights Midton’s ability to:

Deliver one-off bespoke acrylic installations
Manufacture high-end sculptural signage
Rapidly prototype and manufacture under tight deadlines
Collaborate with leading global brands
Produce premium acrylic pieces entirely in-house

From concept to installation, this project showcases advanced CNC machining and premium acrylic craftsmanship, turning an ambitious idea into reality in 13 days.

Looking for Custom Acrylic Fabrication?

We work with global brands, agencies and sports organisations to create bespoke acrylic signage, installations and display pieces with rapid turnaround times.

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Alison Smith

Founding Director at ROCK & SOAR, formerly Nulty Bespoke