England Rugby memorabilia cube photographed on the historic Allianz Stadium pitch before its replacement.

Case Study
Official Allianz Stadium Turf Memorabilia

Client: OffPitch Sports International and STIGA
in Partnership with England Rugby
Event: England Rugby
Location: Twickenham
Manufactured by: Midton, Scotland

England Rugby Memorabilia Made from the Original Allianz Stadium Turf

When England Rugby prepared to replace the iconic Allianz Stadium pitch for the first time in 14 years, they wanted supporters to own a genuine piece of rugby history.

Working alongside OffPitch Sports International and STIGA, the Official Groundkeeping Partner of England Rugby, Midton was selected to preserve sections of the original playing surface and transform them into premium collector’s keepsakes.

What began as a request for 100 commemorative turf cubes quickly evolved into a much larger memorabilia programme and has since developed into an ongoing partnership covering additional memorabilia collections.

The Client

STIGA – Official Groundkeeping Partner of England Rugby

Working alongside:
England Rugby, Allianz Stadium, OffPitch Sports International.

The Challenge

The Allianz Stadium pitch had hosted some of the greatest moments in rugby history over fourteen years.

Before the historic playing surface was removed, STIGA wanted to create a competition allowing fans to own an authentic piece of England Rugby history.

Midton carefully selecting authentic touchline turf from Allianz Stadium to preserve iconic England Rugby match markings within premium acrylic memorabilia.

Excavator removing the historic Allianz Stadium pitch before Midton preserved sections for official England Rugby memorabilia.

The keepsakes needed to:

contain genuine turf from the original pitch
look premium enough for official England Rugby branding
preserve the turf permanently
protect the organic material from deterioration

Unlike resin, which can yellow or shrink over time, Midton’s specialist acrylic encapsulation process was selected to preserve the turf permanently while maintaining exceptional clarity.

Close-up of a Wrexham AFC turf memorabilia cube with club crest, containing preserved turf from The Racecourse Ground, sitting on the pitch.

Midton directors collecting sections of turf from the Wrexham AFC pitch at the STōK Cae Ras for use in fan merchandise.

The Initial Enquiry

The project actually began with a Google search.

Lucy from OffPitch Sports International contacted Midton after discovering our previous Wrexham AFC memorabilia project.

Within days discussions had begun around preserving the Allianz Stadium turf.

This highlights why investing in high-quality case studies and search visibility continues to generate major opportunities for Midton.

Your Wrexham work inspired me to find out more and I can see you have done a fair few things that are relevant.

Preserve Your Club’s History

Every stadium has unforgettable moments. Whether you’re replacing a football pitch, rugby surface, golf green or tennis court, Midton can transform authentic materials into premium keepsakes for supporters, sponsors, players and corporate partners.

Enquire About a Sports Memorabilia Project

From 100 Cubes to a Growing Partnership

Originally the project centred around just 100 commemorative cubes for a fan competition.

Once the first production sample was delivered, the response from the England Rugby team exceeded expectations.

The quality, clarity and finish of the cube immediately demonstrated the potential of preserving sporting history in acrylic.

Official England Rugby memorabilia collection featuring genuine Allianz Stadium turf cubes and grass trimming keyrings manufactured by Midton for STIGA and England Rugby.

The project quickly expanded beyond the original brief, leading to further discussions around:

official presentation pieces
corporate gifts
VIP keepsakes
grass trimming memorabilia
future retail collections

The relationship continues to grow today.while preserving the visual impact of the original concept.

Midton collecting authentic turf from the historic Allianz Stadium pitch before its replacement to create official England Rugby memorabilia and collector's keepsakes.

Midton working alongside England Rugby to collect authentic Allianz Stadium turf for official sports memorabilia keepsakes.

Midton team selecting authentic turf during the Allianz Stadium pitch replacement for the England Rugby memorabilia collection.

Collecting the Turf

Unlike many memorabilia manufacturers, Midton doesn’t simply receive materials by courier.

For this project our team travelled to Allianz Stadium to work alongside the grounds team during the pitch replacement.

We helped:

remove selected sections of turf
identify the highest-quality areas
preserve the best pieces

Being involved from the moment the turf left the stadium ensures complete authenticity and allows every keepsake to tell the genuine story behind the material it contains.

This level of involvement has become one of the reasons leading clubs and sporting organisations now approach Midton directly.

Manufacturing Process

Each piece of turf undergoes an extensive preservation process before encapsulation.

The process includes:

Careful selection
Cleaning
Specialist drying process
Preparation
Specialist acrylic encapsulation
Precision polishing
Quality inspection

The result is a museum-quality keepsake preserving authentic England Rugby history inside crystal-clear acrylic.

The Finished Product

Each cube contains genuine turf from the historic Allianz Stadium playing surface together with official England Rugby branding.

The finished pieces were used within STIGA’s fan competition, giving supporters the opportunity to own an authentic piece of one of rugby’s most iconic venues.

More importantly, the project established a long-term memorabilia programme extending beyond the original campaign.

England Rugby and STIGA official acrylic keepsake preserving authentic turf from Allianz Stadium.

Close-up of the official England Rugby turf cube containing genuine Allianz Stadium grass preserved in acrylic.

The Results

Close-up of an official England Rugby turf memorabilia cube made from authentic Allianz Stadium grass and preserved in acrylic by Midton.

Official England Rugby acrylic keepsake containing genuine Allianz Stadium turf before preservation by Midton.

The project has become one of Midton’s most recognised sports memorabilia collaborations.

Results include:

Official partnership with England Rugby and STIGA
Fan competition featuring authentic stadium turf
Expansion into additional memorabilia collections
Future grass trimming keepsake programme
Increased international enquiries
Further recognition as a specialist sports memorabilia manufacturer

Looking for a Unique Fan Engagement Campaign?

The England Rugby and STIGA project demonstrates how authentic memorabilia can transform a sponsorship into a campaign that fans genuinely connect with. From limited-edition competitions and VIP gifts to retail collections and corporate awards, Midton helps brands create unforgettable experiences using genuine pieces of sporting history.

Book a Discovery Call with Our Team →

Today Midton receives enquiries from professional sports organisations around the world looking to preserve:

cricket grounds
football turf
rugby turf
golf courses
tennis courts
baseball fields
NFL stadiums

Why Leading Sports Organisations Choose Midton

Midton pioneered the encapsulation of stadium turf within premium cast acrylic.

Today our memorabilia collections include:

Stadium Turf Cubes
Goal Net Memorabilia
Grass Trimming Keepsakes
Stadium Seat Memorabilia
Championship Confetti Awards
Sports History Displays
Corporate Recognition Awards

Every piece contains genuine material from iconic sporting venues and is manufactured in Scotland using specialist acrylic casting techniques.

Client Feedback

The original enquiry perfectly demonstrates how expertise builds trust.

After discovering Midton through Google, STIGA and OffPitch recognised our previous work and trusted us to preserve one of rugby’s most historic playing surfaces.

Projects like this continue to strengthen Midton’s reputation as one of the world’s leading manufacturers of authentic sports memorabilia.

England Rugby memorabilia cube photographed during the Allianz Stadium pitch renovation using authentic turf preserved by Midton.

Looking Forward

Following the success of the Allianz Stadium project, Midton is now developing a wider range of official England Rugby memorabilia, including premium grass trimming keepsakes and additional collector products.

The success of this project has also generated enquiries from sporting organisations across Europe, North America and beyond.

As more clubs recognise the importance of preserving sporting history, Midton continues to lead the industry in authentic turf and stadium memorabilia.

Case Studies

A clear acrylic cube featuring authentic goal net from Wrexham AFC’s Racecourse Ground, captured in sunlight with the stadium in the background.

Wrexham AFC x Midton – Own a Piece of History

Discover how Midton partnered with Wrexham AFC to create limited-edition turf cubes and memorabilia, turning authentic pitch moments into lasting fan keepsakes.

Manchester United – #thisisyourturf.

The idea behind this physical marketing project was for the football team, Manchester United, to be able to give their fans a piece of history – branded as #thisisyourturf.

Looking to Preserve Your Stadium’s History?

Whether you’re replacing a football pitch, rugby surface, tennis court or golf green, Midton can transform genuine materials into premium keepsakes for supporters, sponsors, players and corporate partners.

Contact our team to discuss:

Retail Collections
Stadium Turf Memorabilia
Grass Trimming Keepsakes
Goal Net Memorabilia
Sports Awards
Limited Edition Fan Products
VIP Gifts

Working with Midton has been a great experience. They brought their expertise to us and took sections of the Racecourse ground turf and transformed them into stunning memorabilia pieces for our fans around the world. Midton really brought my vision to life and have been a great partner for this.

Mike Walker

Head of Club Licensing and Retail, Wrexham AFC