Wrexham AFC x Midton case study:
Own a Piece of History

Turning Turf into Timeless Memories

Overview

In 2025, Wrexham AFC, one of the world’s oldest and most storied football clubs, partnered with Midton to create a unique range of fan memorabilia. The Own a Piece of History collection gave fans the chance to take home a genuine piece of the club’s hallowed turf, goal nets, and pitch trimmings—preserved forever in Midton’s bespoke acrylic designs.

The Challenge

Wrexham AFC was experiencing unprecedented global attention, boosted by its Hollywood ownership and successive promotions. The club wanted to capture this momentum by offering fans something more than merchandise—an authentic connection to the club’s legacy.

The challenge was twofold:

  • Preserve authentic pitch materials (turf and nets) in a way that would remain intact and visually striking.
  • Create a premium, limited-edition collection that could generate excitement in retail, online, and VIP gifting markets.

The Solution

Midton’s design and production team developed a collection of exclusive memorabilia pieces:

  • Limited Edition Turf Cubes – 1864 pieces (a nod to the club’s founding year), each embedding a section of the Racecourse Ground turf inside clear acrylic. Designed with Wrexham’s brand marque in red, green, black-and-gold, and a white pitch-inspired top.
  • Goal Net Displays – Acrylic cubes encasing sections of the club’s historic goal net, connecting fans to iconic match moments.
  • Smaller Memorabilia Items – Keyrings, and mementos containing grass clippings and Wrexham branding, designed for accessibility and mass fan engagement.

The Midton team personally travelled to Wrexham to collect, document, and transport the turf and nets to its Scottish foundry. There, the materials were preserved, prepared, and embedded within acrylic—ensuring each piece would stand the test of time.

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The Results

The collaboration between Wrexham AFC and Midton delivered more than just merchandise. It created meaningful connections between the club and its supporters, turning authentic pieces of the stadium into lasting collectibles that fans could treasure for years to come.

  • Sell-out buzz: The 1864 turf cubes sold as highly sought-after collectibles, connecting fans directly with Wrexham’s legacy.
  • Retail & VIP success: Smaller memorabilia items broadened the range, reaching both club shop customers and corporate partners.
  • Global recognition: The collaboration leveraged Wrexham’s rising profile through the Welcome to Wrexham series, reinforcing Midton’s position as the leader in custom sports memorabilia.

At a Glance

  • Client: Wrexham AFC
  • Industry: Professional Football
  • Project: Fan memorabilia & retail gifting collection
  • Key Products: Turf Cubes, Goal Net Displays, Keyrings, Coin Mementos
  • Objective: Create authentic, lasting memorabilia that connects fans to the club’s history
Working with Midton has been a great experience. They brought their expertise to us and took sections of the Racecourse ground turf and transformed them into stunning memorabilia pieces for our fans around the world. Midton really brought my vision to life and have been a great partner for this.
Mike Walker
Head of Club Licensing and Retail, Wrexham AFC
GAY TIMES has worked with Midton twice now, and on both occasions they went above and beyond to make it an easy process for us. And, of course, on both occasions we were absolutely delighted by the awards they created for our flagship LGBTQ+ event. We can’t wait to work with them on our next idea!
Sophie Christophersen
Senior Producer, Gay Times
We have enjoyed a long-standing relationship with Midton, and are extremely and consistently thrilled with the products created for us. Not only do we trust in the team to deliver quality every time, we also very much appreciate the excellent service provided; we’re well looked after and feel valued as a client, but equally the same can be said for our orders – always carefully and caringly packaged, and delivered on time.
Joanna Andersen
Special Projects Director, Creative Head Magazine
Midton met our needs perfectly and were an easy company to deal with. We had an idea for a corporate memento which didn’t quite work however Midton made some suggested changes and turned this into a very successful product. They understood our requirements, suggested alternative ways to meet these requirements and were flexible in what they offered. We would certainly use their services again.
Stuart Alexander
Chief Operating Officer, Hampden & Co
Midton designed us a beautiful financial tombstone for us using a combination of different materials – wood, acrylic and metal. A very reliable and professional service with a quick turnaround time and reasonable pricing. Would definitely recommend them to any business looking for something genuinely unique that they can be proud to display in the office or send to clients.
Arun Kumar
Associate at OakNorth Bank
Midton bring our sculptural concepts into reality through their high quality acrylic casting and exceptional technicality in design. Their inspiring team bring passion into our projects with care and attention to the creation of each component for our decorative lighting installations.
Alison Smith
Founding Director at ROCK & SOAR, formerly Nulty Bespoke
From the outset, I found Midton to be really attentive, and I felt at ease with the company’s approach. I would definitely like to work with Midton again, and wouldn’t hesitate in recommending them for a bespoke service.
Brent Lees
BCL Lighting Design
I’m incredibly happy that your service has been nothing short of excellent. I’m confident that the society will keep on working with you for future festivals!
Chris Fernandez
Brand Consultant at Westminster Film
Midton exude a passion and professionalism for everything they do. Always open minded and creative in their approach to the challenges we present them with. Sharing many of our core values, the development and delivery of collaborative projects are normally as enjoyable they are successful.
Dave Hollingsbee
Managing Director, Stoane Lighting
View all testimonials

Frequently Asked Questions about Football Memorabilia

Can we supply our own stadium turf or pitch materials?

Yes. We regularly work with football clubs to embed stadium turf, grass trimmings, or other unique materials into acrylic. Our team will advise on collection, handling, and preparation to ensure the materials are suitable for production.

What product formats are available for retail and gifting?

We can manufacture a wide variety of customisable formats including acrylic cubes, blocks, paperweights, coasters, and display pieces. Each product can be branded with your club crest, etched with match details, or customised for retail packaging.

Do you handle both small VIP runs and large-scale retail orders?

Yes. Our production process is fully scalable. We produce one-off prototypes for approvals, limited runs for VIP gifting, and high-volume orders for club shops and retail distribution.

What are the typical lead times?

Lead times depend on quantity, design complexity, and material sourcing. As a guide, most projects are completed within 4–8 weeks, with prototype samples available earlier for sign-off.

How does this memorabilia benefit clubs commercially?

Our products help clubs generate new retail revenue streams, enhance fan engagement, and create premium gifting solutions for sponsors, partners, and hospitality clients. Authentic turf memorabilia has proven to be highly successful in club shops and limited-edition campaigns.

Bring your club’s story to life.

Contact Midton today to discuss bespoke memorabilia and fan engagement solutions.

Let’s talk
Director sitting on a seat in a design studio wearing a midton top

Midton creates bespoke memorabilia that helps football clubs connect with fans and partners through unique, lasting products.

Graham Ramsay, Design Director

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