Five ways to engage your consumers in sustainable manufacturing

Sustainable manufacturing is the process of creating products in a way that minimises negative impacts on the environment and conserves resources. As consumers become more aware of environmental issues, they are increasingly looking for sustainable products that align with their values. However, many consumers still lack a deep understanding of what sustainable manufacturing means and how it can benefit the planet and society.

Educating and engaging consumers on the importance of sustainable manufacturing is crucial to driving demand for sustainable products and promoting green practices across industries. In this blog, we will discuss some effective strategies for educating and engaging consumers on the importance of sustainable manufacturing.

1. Communicate the Benefits of Engaging in Sustainable Manufacturing

One of the most effective ways to educate consumers is to communicate the benefits of sustainable practices. These benefits include reducing waste and pollution, conserving resources, and improving the well-being of works and communities. By highlighting the positive impacts of sustainable manufacturing, you can help consumers understand why it is important to support sustainable products and companies.

2. Use Social Media and Other Digital Platforms

Social media and other digital platforms provide a powerful way to reach consumers and educate them about sustainable manufacturing. You can use social media to share information about sustainable practices, highlight sustainable products, and engage with consumers who are interested in sustainability. You can also create educational content such as videos, infographics, and blog posts to help consumers understand the importance of sustainable manufacturing.

3. Collaborate with Influencers and Sustainability Advocates

Collaborating with influencers and sustainability advocates can be a powerful way to engage consumers and promote sustainable processes.

image of the scottish influencer award, made from sustainable manufacturing processes in front of the Clyde in glasgow.

In 2022, we collaborated with the Scottish Influencer Awards to create a 70% recycled sculpture, promoting the importance of sustainable manufacturing to influencers and the wider public. By leveraging the influence of content creators and influencers, Midton showcased their expertise in sustainable materials and highlighted the benefits of using circular materials. This partnership helped to raise awareness of both SIA’s and Midton’s commitment to reducing their environmental impact, demonstrating how companies can work with influencers to promote sustainable practices.

4. Make Sustainability Accessible and Affordable

One of the biggest barriers to sustainable manufacturing is the perception that circular products face a ‘Green Premium’ and are difficult to access. To overcome this, companies can take steps to make sustainability more accessible.

Midton has taken a proactive approach to encourage the use of sustainable materials by lowering the margins on our recycled material, Remade. This approach is unusual in the market, where sustainable products often come with a premium price tag. By lowering the margins, we hope to incentivise our clients to choose the sustainable option, opening doors to those who may not have considered this before. Overall, this shows that sustainability can be economically viable without sacrificing quality.

5. Provide Transparent and Detailed information

Finally, providing transparent and detailed information about sustainable manufacturing can help consumers make informed choices about the products they purchase. By providing clear and accurate information, companies can build trust with consumers and help them make choices that align with their values.

Photo from Midton's stand at Surface Design show showing information about our Remade material.

We have introduced the Remade hallmark, an indicator of the true level of recycled content in your material. By offering this level of transparency, clients can make informed decisions and choose the product that best suits their needs without compromising their values. This initiative helps to promote sustainable manufacturing process by setting a benchmark for transparency and accountability in the industry. Remade shows our commitment to sustainability and our dedication to empowering clients to make informed choices that align with their values.

In conclusion, educating and engaging consumers on the importance of sustainable manufacturing is crucial for promoting sustainable practices across industries. Learn more about Midton’s commitment to sustainability here.