Case Study
Manchester United

The idea behind this physical marketing project was for the football team, Manchester United, to be able to give their fans a piece of history – branded as #thisisyourturf.

Midton works with Manchester United, to be able to give their fans a piece of history

The idea behind this physical marketing project was for the football team, Manchester United, to be able to give their fans a piece of history – branded as #thisisyourturf. To do this, we were contacted by the team to create acrylic turf cubes, using turf from Old Trafford to be able to physically connect fans with their team’s history.

The Fixtures

This project took shape in three main elements:

100+ large blocks of turf
4,000-6,000 small blocks of turf
GPS located points of the Old Trafford pitch

Who was the project for?

The key idea behind the acrylic turf cubes was to celebrate the 10 year old Old Trafford pitch. Each GPS point from the uprooted turf featured the exact location of special moments throughout the recent history of the football club – including great goals, freekicks and tribute matches.

Through the creation of these custom corporate gifts, Manchester United were able to promote their brand while capturing part of a historic club, team, and manager. The project not only promoted its brand and sponsors, but also allowed the team to give fans a part of the club, with history to own and treasure for themselves. The acrylic turf cubes were received by competition winners, box holders, sponsors and season ticket holders.

The #thisisyourturf. project was funded by the club with sponsorship provided by DHL.

GAY TIMES has worked with Midton twice now, and on both occasions they went above and beyond to make it an easy process for us. And, of course, on both occasions we were absolutely delighted by the awards they created for our flagship LGBTQ+ event. We can’t wait to work with them on our next idea!

Sophie Christophersen

Senior Producer, Gay Times

We have enjoyed a long-standing relationship with Midton, and are extremely and consistently thrilled with the products created for us. Not only do we trust in the team to deliver quality every time, we also very much appreciate the excellent service provided; we’re well looked after and feel valued as a client, but equally the same can be said for our orders – always carefully and caringly packaged, and delivered on time.

Joanna Andersen

Special Projects Director, Creative Head Magazine

Midton met our needs perfectly and were an easy company to deal with. We had an idea for a corporate memento which didn’t quite work however Midton made some suggested changes and turned this into a very successful product. They understood our requirements, suggested alternative ways to meet these requirements and were flexible in what they offered. We would certainly use their services again.

Stuart Alexander

Chief Operating Officer, Hampden & Co

Midton designed us a beautiful financial tombstone for us using a combination of different materials – wood, acrylic and metal. A very reliable and professional service with a quick turnaround time and reasonable pricing. Would definitely recommend them to any business looking for something genuinely unique that they can be proud to display in the office or send to clients.

Arun Kumar

Associate at OakNorth Bank

Midton bring our sculptural concepts into reality through their high quality acrylic casting and exceptional technicality in design. Their inspiring team bring passion into our projects with care and attention to the creation of each component for our decorative lighting installations.

Alison Smith

Founding Director at ROCK & SOAR, formerly Nulty Bespoke

From the outset, I found Midton to be really attentive, and I felt at ease with the company’s approach. I would definitely like to work with Midton again, and wouldn’t hesitate in recommending them for a bespoke service.

Brent Lees

BCL Lighting Design

I’m incredibly happy that your service has been nothing short of excellent. I’m confident that the society will keep on working with you for future festivals!

Chris Fernandez

Brand Consultant at Westminster Film

Midton exude a passion and professionalism for everything they do. Always open minded and creative in their approach to the challenges we present them with. Sharing many of our core values, the development and delivery of collaborative projects are normally as enjoyable they are successful.

Dave Hollingsbee

Managing Director, Stoane Lighting

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