Who is Christopher Kane?
Point of Sale
Christopher Kane is one of the fashion world's most exciting designers and he is always striving and searching for new inspiration and ideas. A Scottish fashion designer based in London, Kane has collaborated with the likes of Manolo Blahnik, Versace, and Atelier Swarovski. In 2013, he joined the Kering Group, joining the ranks of Gucci, Alexander McQueen and Balenciaga.
What work did we do with Christopher Kane?
“Beauty exists in the expired and discarded.”
Kane’s 2016 Autumn/Winter collection, ‘Lost and Found’, explored the ideas of discarded beauty and reused materials. Christopher Kane approached midton for our point-of-sale display service to create more than 100 ‘lost and found’ objects captured in cubes for a breath-taking installation in Selfridges’ Oxford Street store in London. This was a branding project taken to an entirely new level and it was Christopher Kane’s first major space within the new ‘Design Studio’.
How did we do it?
Christopher Kane’s projects tapped into one of Midton’s key areas of expertise: encapsulation (or sometimes called acrylic embedment) The Selfridges installation featured clear acrylic blocks which encased a variety of objects, from dead bugs and crumpled magazines to children’s tea cups. The blocks, once finished, came together in a polished chrome frame to complete the installation. The real challenge for midton was the range of products Christopher Kane wanted to encapsulate coupled with our ability to let go of the need for perfection. The imperfections of the objects were in fact what made this project so successful – the combination of precision acrylic engineering and found objects.
After this project with Christopher Kane and Selfridges’
The physical process of encapsulation – and the challenges that go with it – forged and consolidated our relationship with Christopher Kane. It established a level of experimentation between us and an appreciation for the process. Selfridges' and Christopher Kane's excitement about the project was clear and the opportunity to work with a major fashion brand brought job satisfaction to every one of us here at Midton. If you’d like to work with us, please don’t hesitate to get in touch and tell us more about your brand and what you’d like to achieve.